Last Updated: April 16, 2026
Effective Date: January 1, 2026
FREDsense Technologies Corp. (“FREDsense,” “we,” “us,” or “our”) respects your privacy and is committed to protecting personal information. This Privacy Policy describes how we collect, use, disclose, store, and otherwise process personal information when you:
- visit our websites, landing pages, and digital properties;
- communicate with us by email, phone, web form, social media, events, or otherwise;
- subscribe to newsletters, marketing communications, or other updates;
- inquire about, purchase, use, or receive information about our products, software, devices, laboratory services, pilots, demonstrations, field studies, technical support, or other services;
- act as a representative of a customer, prospect, supplier, distributor, consultant, investor, partner, or other organization that does business with us; or
- otherwise interact with us in a business or commercial context.
This Privacy Policy is intended to support compliance with applicable privacy and data protection laws, including, where applicable, the European Union General Data Protection Regulation (“GDPR”), the UK GDPR, Canada’s Personal Information Protection and Electronic Documents Act (“PIPEDA”), Alberta’s Personal Information Protection Act (“PIPA”), Quebec’s Act Respecting the Protection of Personal Information in the Private Sector (“Law 25”), and Canada’s Anti-Spam Legislation (“CASL”).
1. Scope
This Privacy Policy applies to personal information we process as a controller for our own business purposes, including website administration, marketing, sales, customer relationship management, event registration, contract administration, and the delivery and improvement of our products and services.
This Privacy Policy does not apply to:
- employment-related personal information of our employees, applicants, and contractors, which may be covered by separate notices or policies;
- personal information processed by our customers through their own systems, devices, or environments, where we act only on their documented instructions;
- third-party websites, applications, platforms, or services that are subject to their own privacy notices; or
- de-identified, anonymized, or aggregated information that cannot reasonably identify an individual.
2. Who We Are and How to Contact Us
FREDsense Technologies Corp.
130 2886 Sunridge Way NE
Calgary, Alberta, Canada T1Y 7H9
Email: privacy@fredsense.com
Phone: 1-587-806-3733
If you have questions about this Privacy Policy, would like to exercise your privacy rights, or would like to contact us about our personal information practices, please contact our Privacy Contact at the details above.
If FREDsense is required to appoint an EU or UK representative under applicable law, the details of that representative will be posted here or otherwise provided as required.
3. The Personal Information We Collect
Depending on how you interact with us, we may collect the following categories of personal information.
A. Contact and identity information
- name;
- business title;
- employer or organization name;
- business email address;
- business phone number;
- mailing address;
- country, region, or market segment;
- account credentials or identifiers, if applicable.
B. Communications and inquiry information
- information you provide when completing forms, requesting information, downloading materials, booking a meeting, or contacting us;
- email content, call notes, chat transcripts, and correspondence records;
- information provided in support requests, pilot discussions, field studies, onboarding, quotations, proposals, or commercial discussions.
C. Transactional and commercial information
- information related to purchases, quotations, invoices, orders, service requests, subscriptions, and contract administration;
- customer or prospect relationship information;
- records relating to participation in demonstrations, pilots, evaluations, or service engagements.
- chain of custody documentation, field study reports, laboratory sample records, and site assessment materials generated in connection with the delivery of laboratory or environmental testing services.
D. Website and device usage information
- IP address;
- browser type and version;
- device identifiers;
- operating system;
- referring URLs;
- pages viewed;
- links clicked;
- dates and times of access;
- general location inferred from IP address;
- cookie identifiers and similar online identifiers.
E. Marketing and event information
- subscription preferences;
- consent records;
- campaign engagement data such as email opens or clicks, where permitted by law;
- webinar, conference, tradeshow, or event registration details;
- dietary or accessibility information you choose to provide for event administration.
F. Product, service, and support information
- user account details;
- device, instrument, software, or service identifiers;
- support logs, troubleshooting details, and service history;
- operational, technical, or diagnostic information associated with a product or service, to the extent that such information relates to an identifiable person.
G. Professional and corporate representative information
- information about employees, officers, and representatives of customers, laboratories, suppliers, partners, distributors, consultants, regulators, and investors with whom we interact;
- signature blocks, authorizations, and records needed to negotiate, execute, or perform contracts.
H. Laboratory, field study, and site personnel information
- information about on-site operators, technicians, field personnel, municipal workers, or other site representatives encountered during field deployments, pilots, demonstrations, or site assessments; chain of custody records, field study logs, sampling records, and site assessment materials that identify individuals; and contact and authorization details for personnel at customer or partner laboratory facilities.
I. Information you choose to provide
You may choose to provide additional personal information in free-form messages, uploaded documents, correspondence, surveys, or other interactions. Please avoid submitting sensitive personal information unless it is necessary and specifically requested.
4. Information We Do Not Intend to Collect
Our products and services are generally designed for environmental and water-quality business uses, not for consumer health, patient care, or children’s services. We do not intentionally seek to collect:
- personal information from children under the age of 16;
- special category data under GDPR, unless you voluntarily provide it and a lawful basis applies; or
- sensitive personal information beyond what is reasonably necessary for the relevant business purpose.
If we learn that we have collected personal information contrary to this section, we will take reasonable steps to delete or otherwise address it in accordance with applicable law.
5. How We Collect Personal Information
We collect personal information:
A. Directly from you
For example, when you:
- fill out a website form or request a quote;
- subscribe to updates or publications;
- contact us by email, phone, or social media;
- register for an event, webinar, or meeting;
- request technical support or product information;
- purchase products or services;
- participate in a pilot, field trial, laboratory service engagement, or other commercial project.
B. Automatically through our digital properties
We and our service providers may use cookies, pixels, tags, scripts, server logs, and similar technologies to collect usage and device information when you visit our websites or interact with our digital content.
C. From third parties
We may receive personal information from:
- analytics, advertising, and marketing platforms;
- CRM, website, communications, and event providers;
- publicly available sources such as company websites, professional networking platforms, trade publications, or conference attendee lists, where permitted by law;
- our customers, distributors, channel partners, laboratories, or other counterparties;
- referral sources and strategic partners.
6. Why We Use Personal Information
We may use personal information for the following purposes:
A. To operate our website and digital services
- to provide website functionality;
- to maintain security, prevent fraud, and detect misuse;
- to understand website traffic and improve usability, content, and performance.
B. To respond to inquiries and manage relationships
- to respond to requests, questions, and correspondence;
- to send quotations, proposals, statements of work, contracts, and related business materials;
- to manage prospect, customer, supplier, investor, and partner relationships.
C. To provide products and services
- to administer accounts and contracts;
- to process orders and provide products, laboratory services, pilots, technical services, or support;
- to onboard customers and coordinate shipments, logistics, service delivery, and reporting;
- to troubleshoot, maintain, secure, and improve products and services.
D. To communicate marketing and business updates
- to send newsletters, product updates, thought leadership, invitations, surveys, and promotional content;
- to manage lead generation, campaign administration, and customer engagement;
- to maintain suppression lists and respect opt-out requests.
E. To conduct analytics and improve our business
- to better understand our markets, customers, and website visitors;
- to evaluate the effectiveness of content, campaigns, and events;
- to improve our offerings, operations, documentation, and customer experience.
F. To comply with law and protect rights
- to comply with legal, regulatory, accounting, tax, contractual, and reporting requirements;
- to establish, exercise, or defend legal claims;
- to enforce agreements and protect our business, systems, customers, personnel, and stakeholders.
G. For corporate transactions
- to support due diligence, financing, investment, reorganization, merger, sale, or other strategic transactions, subject to appropriate safeguards.
7. Legal Bases for Processing (GDPR / UK GDPR)
Where the GDPR or UK GDPR applies, we rely on one or more of the following legal bases:
A. Performance of a contract
We process personal information where necessary to enter into or perform a contract with you or your organization, including to provide requested products, services, quotations, support, onboarding, logistics, and account administration.
B. Legitimate interests
We process personal information where necessary for our legitimate interests, provided those interests are not overridden by your interests or fundamental rights and freedoms. These legitimate interests may include:
- operating and improving our website, products, and services;
- responding to business inquiries;
- managing customer and supplier relationships;
- business development and B2B marketing;
- preventing fraud and securing our systems;
- internal administration, reporting, and recordkeeping;
- asserting and defending legal rights.
C. Consent
We rely on consent where required by law, including for certain marketing communications, certain cookies and similar technologies, and other processing where consent is the appropriate basis. Where we rely on consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out before withdrawal.
D. Legal obligation
We process personal information where necessary to comply with legal or regulatory obligations.
E. Vital interests or public interest
We may rely on these legal bases where they are specifically applicable under the law.
8. Marketing Communications
We may send business-related marketing communications about our products, services, events, technical materials, and company updates where permitted by applicable law. For recipients with whom we have an existing business relationship, or who have conspicuously published their business contact information, we may rely on implied consent under CASL where applicable. Where express consent is required, we will obtain it prior to sending commercial electronic messages.
You can opt out of marketing emails at any time by:
- clicking the unsubscribe link in the message;
- contacting us using the details in this Privacy Policy; or
- updating your communication preferences where available.
We may still send non-marketing communications, such as service messages, transactional notices, legal notices, or important account-related communications.
9. Cookies and Similar Technologies
We use cookies and similar technologies to operate our website, remember preferences, analyze usage, improve performance, and, where permitted, support marketing and advertising activities.
These technologies may include:
- strictly necessary cookies;
- preference or functionality cookies;
- analytics cookies;
- advertising or campaign measurement technologies;
- pixels, tags, scripts, and local storage technologies.
Where required by applicable law, we will request your consent before placing non-essential cookies or similar technologies on your device. You can manage your preferences through our cookie banner or preference center, and through your browser settings, subject to technical limitations.
Additional details may be provided in a separate Cookie Notice or Cookie Preference Center.
10. Disclosure of Personal Information
We may disclose personal information to the following categories of recipients, only as reasonably necessary for the purposes described in this Privacy Policy:
A. Service providers and processors
Including providers of:
- website hosting;
- analytics;
- CRM and marketing automation;
- email and communications tools;
- cloud storage and business operations software;
- IT support and cybersecurity services;
- payment processing, accounting, legal, and professional services;
- shipping, logistics, field support, laboratory, and technical service support.
B. Business partners and counterparties
Including distributors, resellers, channel partners, laboratories, subcontractors, suppliers, consultants, event partners, and strategic collaborators involved in providing or supporting our products or services.
C. Corporate affiliates and transaction counterparties
Where relevant to financing, corporate restructuring, merger, acquisition, asset sale, or similar transaction, subject to appropriate confidentiality and data protection measures.
D. Authorities and legal recipients
Courts, regulators, law enforcement, governmental authorities, auditors, insurers, and advisors where required by law or reasonably necessary to protect rights, safety, property, or legal interests. This includes disclosure to environmental and public health regulators (such as provincial environmental ministries, Health Canada, or equivalent authorities) where mandatory reporting of environmental testing results or site data is required under applicable environmental or public health legislation.
We do not sell personal information in the ordinary meaning of that term. We do not disclose personal information except as described in this Privacy Policy or otherwise permitted or required by law.
Where service providers process personal information on FREDsense’s behalf, we require them to do so only on our documented instructions and subject to appropriate contractual protections, including data processing agreements where required by applicable law.
11. International Transfers
FREDsense is based in Canada and may use service providers or counterparties in Canada, the United States, the European Economic Area, the United Kingdom, or other jurisdictions.
As a result, personal information may be transferred to, stored in, or accessed from countries outside the jurisdiction where it was originally collected. Where required by applicable law, we will implement appropriate safeguards for such transfers, which may include:
- adequacy decisions;
- the European Commission’s Standard Contractual Clauses;
- the UK International Data Transfer Addendum or other approved transfer mechanisms; or
- other lawful transfer mechanisms recognized under applicable law.
You may contact us for more information about the safeguards used for relevant international transfers.
12. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:
- provide requested products or services;
- maintain business and contractual records;
- respond to inquiries and support requests;
- comply with legal, tax, accounting, regulatory, and reporting requirements, including the retention of laboratory records, chain of custody documentation, and site assessment materials for periods required by applicable environmental legislation;
- resolve disputes and enforce agreements.
Retention periods vary depending on the nature of the information, the purpose of processing, legal requirements, and operational necessity. When personal information is no longer required, we will delete it, anonymize it, or securely destroy it in accordance with applicable law and our retention practices.
13. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure. These measures may include access controls, role-based permissions, contractual confidentiality obligations, encryption where appropriate, secure storage, and incident response processes.
No method of transmission over the internet or method of storage is completely secure. Accordingly, we cannot guarantee absolute security.
14. Your Privacy Rights
Depending on your location and applicable law, you may have rights regarding your personal information.
A. GDPR / UK GDPR rights
Subject to applicable conditions and limitations, you may have the right to:
- request access to your personal information;
- request correction of inaccurate or incomplete information;
- request deletion of your personal information;
- request restriction of processing;
- object to certain processing, including direct marketing and certain legitimate-interest processing;
- request data portability;
- withdraw consent where processing is based on consent;
- lodge a complaint with a competent supervisory authority.
B. Canadian privacy rights
Under applicable Canadian law, including PIPEDA, Alberta’s PIPA, and Quebec’s Law 25 where applicable, you may have the right to:
- request access to personal information we hold about you;
- request correction of inaccuracies;
- withdraw consent, subject to legal or contractual restrictions and reasonable notice;
- complain to the Office of the Privacy Commissioner of Canada or another applicable regulator.
- request data portability or de-indexing of personal information, where such rights are available under Quebec’s Law 25 or other applicable law.
To exercise your rights, please contact us using the details in Section 2. We may need to verify your identity before responding. Response timelines and available remedies may vary depending on the applicable law. We may also refuse or limit requests where permitted by law.
15. Automated Decision-Making and Profiling
We do not make decisions based solely on automated processing, including profiling, that produce legal effects or similarly significant effects on individuals, unless expressly disclosed and lawfully authorized.
We may use limited analytics, lead scoring, segmentation, or workflow automation in marketing, sales, and website operations, but not for making solely automated decisions with significant legal or equivalent effects on individuals.
16. Third-Party Links and Platforms
Our websites and communications may contain links to third-party websites, services, social media pages, embedded content, or event platforms. We are not responsible for the privacy practices, security, or content of those third parties. We encourage you to review their privacy notices before providing personal information.
17. Business Contact Information
Where permitted by applicable law, information relating to an individual in their business or professional capacity may be collected, used, and disclosed for ordinary business communications, relationship management, commercial administration, and similar business purposes.
18. Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements (including legislative reforms at the federal or provincial level), or business operations. When we do, we will update the “Last Updated” date above and, where required by law, provide additional notice.
19. How to Contact Us or Make a Complaint
If you have questions, concerns, or complaints about this Privacy Policy or our privacy practices, please contact:
Privacy Contact
FREDsense Technologies Corp.
130 2886 Sunridge Way NE, Calgary AB Canada, T1Y 7H9
Email: privacy@fredsense.com
Phone: 1-587-806-3733
If you are not satisfied with our response, you may have the right to contact the applicable privacy regulator or supervisory authority, including:
- the Office of the Privacy Commissioner of Canada; the Office of the Information and Privacy Commissioner of Alberta (for matters arising under Alberta’s PIPA); or the Commission d’acces a l’information du Quebec (for matters arising under Quebec’s Law 25);
- an EU or EEA supervisory authority; or
- the UK Information Commissioner’s Office, where applicable.